The SureFeed Microchip Pet Feeder is a smart pet feeder that throughout the day ѕеnds уоu аlеrtѕ so you can clоѕеlу mоnіtоr уоur pets’ fееdіng hаbіtѕ. The feeder is designed to keep an eye on your pets’ diets and give реасе оf mіnd tо thе humаn оwnеr.
The pet bowl wіll оnlу unlock fоr thе rеgіѕtеrеd cat or dog with the correct mісrосhір оr соllаr, this is to ensure they don’t steal each others’ food. The bowls have digital scales so you can weigh the amount of food for your pet, and the feeder will monitor and alert you of how much has been eaten.
Sure Petcare® became the new company name for SureFlap® in 2017, to reflect their future strategy to expand their range of connected products. The SureFlap, SureFeed® and SureSense® product brands remain and play an important part of the company’s heritage and continued success.
After experiencing first-hand the unpleasant consequences of unwanted neighbourhood cats entering his home through the cat flap and terrorising his cat Flipper, Dr Nick Hill – a Cambridge physicist – set out to find a solution.
He knew he didn’t want Flipper to wear a collar, so he developed a revolutionary technology that uses a cat’s existing microchip like an electronic door key, giving Flipper exclusive access to his home and leaving intruder animals at the door. After three years of intensive research and development, the Sureflap brand was born
2008 – First products launched: the SureFlap Microchip Cat Flap range was introduced
Using their patented microchip reading technology, the SureFlap Microchip Cat Flap reads a cat’s existing identification microchip and only allows them entry through the cat flap.
2011 saw the introduction of the SureFlap Microchip Pet Door for larger cats and small dogs and included a curfew mode enabling locking and unlocking at specific times so that owners didn’t have to get up in the small hours to let their pets out.
In 2013, the SureFlap DualScan Microchip Cat Flap was added for multi-pet households. Dual-scan technology gives you the flexibility to easily set indoor/outdoor permissions for each cat.
2014 – SureFeed product range launched (Microchip Pet Feeder)
Using the microchip reading technology from their pet door range, they developed an exciting new product which revolutionised feeding in multi-pet households. The SureFeed® Microchip Pet Feeder ensures that food is only eaten by the correct animal and is ideal for pets on weight management or prescription diets, or simply to keep a greedy pet away from his housemate’s food.
The Sealed Pet Bowl, with its motion-activated lid, was added to the range in 2015, to keep food fresher and insect-free.
2015 – Acquired by Allflex group.
In 2015, SureFlap joined the Allflex Group, the world leaders in animal identification and intelligence. Using a combination of identification, data collection and analytics predominantly on livestock animals, Allflex provide animal intelligence which improves accountability, profitability and sustainability for its customers. This detailed Animal Intelligence helps to build a better relationship between man, animals and the planet.
The acquisition has given SureFlap access to market-leading technology and expertise such as activity monitoring, advanced algorithms and identification microchips with added temperature sensing capability.
2017 – Launched first connected product: SureFlap Microchip Pet Door Connect
The world’s first app-controlled Microchip Pet Door increased the bond between you and your pet. The Microchip Pet Door Connect enables you to change access to the door remotely, have visibility of knowing when your pets are at home, monitor long-term activity of your pet and notice changes in their behavior or routine.
SureFeed Microchip Pet Feeder – Separate your pets at mealtimes
Designed for multi-pet homes to stop pets stealing each others’ food
Ensures that prescription food is consumed by the right pet
Great for pets on weight management diets
Compatible with all identification microchips worldwide & SureFlap RFID collar tags
Works with the SureFlap RFID collar tag (one tag included)
Suitable for both wet and dry food. Bowl capacity 400 ml or two pouches of wet food
Sealed bowl keeps food fresher and free of flies
6 months battery life (4 x C cell batteries - not included). A low battery indicator will flash when the batteries need changing
Colorful bowls and mats available to purchase separately (1 x grey bowl, 1 x grey split bowl, 1 x grey mat included)
Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed
HOW IT WORKS
Programme your pet’s microchip at the touch of a button – Your pet’s microchip is then permanently stored in memory
The lid opens when a registered pet approaches – Your pet can access their food at any time without the fear of it being stolen
The lid remains closed for unauthorised pets – All your pets can now live healthier lifestyles
Introduce movement to the lid gradually – The training mode helps pets get used to the feeder in their own time
Works with your pet’s existing microchip
Our products work with all common microchips.
What if your pet is not microchipped?
Don’t worry, you can still use their products – They have lightweight RFID collar tags available in packs of two, which work in the same way as a microchip.
Enrich your pet’s life and keep their food secure
Feeding multiple pets needn’t be a nightmare. Make sure pets on prescription or life-stage diets have exclusive access to their food and stop greedy pets stealing food. Give each pet a Microchip Pet Feeder so that everyone can lead a healthier lifestyle.
Add some color
Customize your feeder to suit your home and pet’s personality. Using color also helps when you have multiple feeders. Each feeder comes with one gray mat, one gray single bowl and one gray split bowl.
If you want to buy SureFeed Microchip Pet Feeder and learn more about Sure Petcare you can do so here.
Video: SureFeed® Microchip Pet Feeder
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